/* ===================================================================
   עמית בן הרצל - landing page
   קונספט: מכתב במגזין - Editorial × גיליון אישי
   =================================================================== */

:root {
  --bg-paper: #FCFDFE;
  --bg-paper-deep: #EFF4F9;
  --bg-paper-deeper: #E4EDF4;
  --bg-ink: #1A1410;
  --ink: #1F1812;
  --ink-deep: #0F0B08;
  --ink-soft: #5A4A3D;
  --ink-mute: #8A786A;
  /* פלטה צבעונית בהובלת תכלת (הצבע של עמית) + סגול, על נייר חם.
     הצבע הראשי (עוגן/CTA/הירו) הוא כעת תכלת. שמות המשתנים
     "sunset/olive/berry" נשמרו כדי לא לשבור עשרות בוררי CSS קיימים. */
  --accent-sunset: #1B9FD4;
  --accent-sunset-deep: #137AA8;
  --accent-olive: #38B6E0;
  --accent-olive-deep: #1B7A9E;
  --accent-berry: #6A45B0;
  --accent-cream: #D7EDF8;
  --line: #E3E9EF;
  --line-strong: #CAD6E0;
  --success: #5B8F4A;
  --error: #A93D2E;
  --shadow-soft: 0 2px 8px rgba(31, 24, 18, 0.06);
  --shadow-card: 0 8px 24px rgba(31, 24, 18, 0.08);
  --shadow-lift: 0 16px 40px rgba(31, 24, 18, 0.12);
  --shadow-deep: 0 24px 60px rgba(31, 24, 18, 0.18);
  --radius-sm: 6px;
  --radius-md: 12px;
  --radius-lg: 24px;
  --font-serif: "Rubik", -apple-system, BlinkMacSystemFont, "Segoe UI", "Arial Hebrew", Arial, sans-serif;
  --font-sans: "Rubik", -apple-system, BlinkMacSystemFont, "Segoe UI", "Arial Hebrew", Arial, sans-serif;
  --ease: cubic-bezier(.2,.7,.2,1);
  --ease-out-back: cubic-bezier(.34,1.56,.64,1);
  --container: 1200px;
}

/* Reset */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }
}
body {
  margin: 0;
  background: var(--bg-paper);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 21px;
  line-height: 1.6;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img, picture, svg, video { display: block; max-width: 100%; height: auto; }
ul, ol { padding: 0; margin: 0; list-style: none; }
button { font: inherit; cursor: pointer; border: 0; background: transparent; color: inherit; }
a { color: var(--accent-sunset-deep); text-decoration-thickness: 1px; text-underline-offset: 2px; }
a:hover { color: var(--ink); }
input, textarea, select, button { font: inherit; color: inherit; }

h1, h2, h3, h4 { font-family: var(--font-serif); font-weight: 700; line-height: 1.1; color: var(--ink-deep); margin: 0; letter-spacing: -.015em; }
p { margin: 0 0 1em; }

/* Container */
.container { width: 100%; max-width: var(--container); padding: 0 24px; margin: 0 auto; }
@media (max-width: 480px) { .container { padding: 0 20px; } }
.container--narrow { max-width: 900px; }
.container--wide { max-width: 1320px; }

/* Visually hidden */
.visually-hidden { position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }

/* Skip link */
.skip-link {
  position: absolute; top: -100px; right: 16px;
  background: var(--ink); color: var(--bg-paper); padding: 12px 18px;
  border-radius: var(--radius-sm); text-decoration: none; z-index: 9999;
  transition: top .15s ease;
}
.skip-link:focus { top: 12px; outline: 3px solid var(--accent-sunset); outline-offset: 2px; }

:focus { outline: none; }
:focus-visible { outline: 3px solid var(--accent-sunset); outline-offset: 3px; border-radius: 4px; }

/* ====== Buttons ====== */
.btn {
  position: relative;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-family: var(--font-sans); font-weight: 700; text-decoration: none;
  font-size: 17px;
  padding: 16px 30px; border-radius: 999px; cursor: pointer;
  transition: transform .25s var(--ease), box-shadow .25s var(--ease), background .25s var(--ease), color .25s var(--ease);
  white-space: nowrap; line-height: 1.1; min-height: 54px;
  overflow: hidden; isolation: isolate;
}
.btn::after {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background: linear-gradient(120deg, transparent 0%, rgba(255,255,255,.28) 50%, transparent 100%);
  transform: translateX(120%);
  transition: transform .7s var(--ease);
}
.btn:hover::after { transform: translateX(-120%); }
.btn__arrow { display: inline-flex; transition: transform .3s var(--ease); }
.btn:hover .btn__arrow { transform: translateX(-4px); }

.btn--primary { background: var(--accent-sunset); color: var(--ink-deep); box-shadow: 0 6px 18px rgba(27,159,212,.25), inset 0 -2px 0 rgba(0,0,0,.08); }
.btn--primary:hover { background: var(--accent-sunset-deep); color: #fff; transform: translateY(-2px); box-shadow: 0 14px 30px rgba(19,122,168,.35), inset 0 -2px 0 rgba(0,0,0,.15); }
.btn--primary:active { transform: translateY(0); }
.btn--ghost { background: transparent; color: var(--ink); border: 1.5px solid var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--bg-paper); transform: translateY(-2px); }
.btn--lg { padding: 22px 42px; font-size: 21px; min-height: 64px; }
.btn--sm { padding: 11px 22px; font-size: 15px; min-height: 42px; }
.btn--block { width: 100%; }

/* ====== Header ====== */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(252, 253, 254, 0.86);
  backdrop-filter: blur(12px) saturate(140%); -webkit-backdrop-filter: blur(12px) saturate(140%);
  border-bottom: 1px solid var(--line);
  transition: padding .25s var(--ease), background .25s var(--ease);
}
.site-header.is-scrolled { background: rgba(252, 253, 254, 0.96); box-shadow: 0 2px 10px rgba(31,24,18,.06); }
.site-header__inner {
  display: flex; align-items: center; justify-content: space-between;
  padding-top: 16px; padding-bottom: 16px; gap: 16px;
}
.site-logo { text-decoration: none; color: var(--ink); display: inline-flex; flex-direction: column; line-height: 1; }
.site-logo__name { font-family: var(--font-serif); font-weight: 700; font-size: 28px; letter-spacing: -.015em; }
.site-logo__role { font-size: 14px; color: var(--ink-soft); margin-top: 4px; letter-spacing: .04em; }
.site-nav { display: flex; align-items: center; gap: 32px; }
.site-nav a { color: var(--ink); text-decoration: none; font-weight: 500; font-size: 17px; position: relative; }
.site-nav a:not(.site-nav__cta)::after {
  content: ""; position: absolute; right: 0; bottom: -4px;
  width: 0; height: 1.5px; background: var(--accent-sunset-deep);
  transition: width .3s var(--ease);
}
.site-nav a:not(.site-nav__cta):hover::after { width: 100%; }
.site-nav a:not(.site-nav__cta):hover { color: var(--accent-sunset-deep); }
.site-nav__cta {
  background: var(--ink); color: var(--bg-paper) !important;
  padding: 12px 24px; border-radius: 999px;
  white-space: nowrap;
  font-size: 16px; font-weight: 600;
  transition: background .25s var(--ease), transform .25s var(--ease);
}
.site-nav__cta:hover { background: var(--accent-sunset-deep); transform: translateY(-1px); }
@media (max-width: 720px) {
  .site-nav a:not(.site-nav__cta) { display: none; }
  .site-logo__role { display: none; }
  .site-logo__name { font-size: 18px; }
  .site-nav__cta { padding: 7px 13px; font-size: 12px; }
}
@media (max-width: 380px) {
  .site-nav__cta { padding: 6px 10px; font-size: 11px; }
  .site-logo__name { font-size: 16px; }
}

/* ====== Hero - magazine cover ====== */
.hero {
  position: relative;
  padding: 56px 0 120px;
  overflow: hidden;
  background:
    radial-gradient(900px 600px at 92% -10%, rgba(27,159,212,.14), transparent 65%),
    radial-gradient(700px 600px at 0% 110%, rgba(44,156,201,.08), transparent 60%),
    var(--bg-paper);
}
.hero__masthead {
  display: flex; justify-content: space-between; align-items: baseline;
  border-bottom: 1px solid var(--line-strong);
  padding-bottom: 14px; margin-bottom: 48px;
  font-size: 12px; letter-spacing: .14em; color: var(--ink-soft); text-transform: uppercase;
}
.hero__masthead-left { font-family: var(--font-serif); font-style: italic; letter-spacing: .04em; text-transform: none; font-size: 14px; color: var(--ink-deep); }
.hero__masthead-right { display: inline-flex; gap: 14px; align-items: center; }
.hero__masthead-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--accent-sunset); display: inline-block; }

.hero__grid {
  display: grid;
  grid-template-columns: 1.4fr 0.85fr;
  gap: 64px;
  align-items: center;
}
.hero__text { max-width: 720px; }
.hero__eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-sans);
  font-size: 14px; font-weight: 600;
  letter-spacing: .08em; text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 24px;
}
.hero__eyebrow::before {
  content: ""; display: inline-block; width: 36px; height: 1.5px;
  background: var(--accent-sunset-deep);
}
.hero__title {
  font-size: clamp(46px, 6vw, 84px);
  font-weight: 800;
  letter-spacing: -.025em;
  line-height: 1.02;
  margin-bottom: 32px;
}
.hero__title-word {
  display: inline-block;
  position: relative;
  opacity: 0;
  transform: translateY(22px);
  animation: heroWordIn .85s var(--ease) forwards;
  margin-inline-end: .22em;
}
.anim-ready .hero__title-word { animation-play-state: paused; }
.is-hero-ready .hero__title-word {
  animation-play-state: running;
  animation-delay: calc(var(--idx, 1) * .08s);
}
@keyframes heroWordIn {
  to { opacity: 1; transform: translateY(0); }
}
.hero__title-mark {
  position: relative; white-space: nowrap;
}
.hero__title-mark::after {
  content: "";
  position: absolute; left: -2%; right: -2%; bottom: -2px; height: 14px;
  background:
    radial-gradient(ellipse at center, rgba(27,159,212,.45) 0%, rgba(27,159,212,.0) 70%);
  z-index: -1;
}
.hero__title-underline {
  position: absolute; left: -4%; right: -4%; bottom: -10px;
  height: 14px; width: 108%;
  pointer-events: none;
  opacity: 0;
  transform: scaleX(0.4);
  transform-origin: right center;
  transition: opacity .6s var(--ease) .9s, transform .9s var(--ease) .9s;
}
.is-hero-ready .hero__title-underline { opacity: 1; transform: scaleX(1); }
.hero__title-underline path { stroke: var(--accent-sunset-deep); stroke-width: 2.5; fill: none; }

.hero__sub {
  font-family: var(--font-serif); font-weight: 500;
  font-size: clamp(28px, 3.4vw, 42px); line-height: 1.25;
  color: var(--ink);
  margin-bottom: 26px;
  max-width: 640px;
}
.hero__para { font-size: 22px; line-height: 1.6; color: var(--ink-soft); margin-bottom: 40px; max-width: 600px; }
.hero__cta-row { display: flex; align-items: center; flex-wrap: wrap; gap: 18px; margin-bottom: 40px; }
.hero__cta-note {
  font-size: 16px; color: var(--ink-soft);
  display: inline-flex; align-items: center; gap: 8px;
}
.hero__cta-note::before {
  content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--accent-olive);
  animation: pulseDot 2.4s ease-in-out infinite;
}
@keyframes pulseDot {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: .55; transform: scale(1.4); }
}

.hero__trust {
  display: flex; flex-wrap: wrap; gap: 10px 32px;
  font-size: 17px; color: var(--ink-soft);
  letter-spacing: .01em;
  padding-top: 24px;
  border-top: 1px dashed var(--line-strong);
}
.hero__trust li { position: relative; padding-inline-start: 18px; line-height: 1.4; padding-block: 4px; }
.hero__trust li::before {
  content: ""; position: absolute; right: 0; top: 11px;
  width: 8px; height: 8px;
  background: var(--accent-olive);
  transform: rotate(45deg);
}
.hero__trust li:nth-child(2)::before { background: var(--accent-sunset); border-radius: 50%; transform: none; top: 9px; width: 8px; height: 8px; }
.hero__trust li:nth-child(3)::before { background: var(--accent-berry); transform: rotate(0); border-radius: 1px; top: 9px; width: 9px; height: 9px; }

/* Visual side */
.hero__visual {
  position: relative;
  aspect-ratio: 4/5;
  width: 100%;
  max-width: 460px;
  justify-self: end;
  transform: translateZ(0);
}
.hero__photo {
  position: absolute;
  inset: 0;
  margin: 0;
  background: #fff;
  border-radius: 4px;
  padding: 14px 14px 56px;
  box-shadow: 0 26px 50px rgba(31,24,18,.18);
  transform: rotate(-2.2deg);
  display: flex;
  flex-direction: column;
}
.hero__photo-img {
  display: block;
  flex: 1 1 auto;
  min-height: 0;
  position: relative;
  border-radius: 2px;
  overflow: hidden;
  background: var(--bg-paper-deeper);
}
.hero__photo-img img {
  display: block;
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: center 35%;
}
.hero__photo-caption {
  position: absolute; bottom: 16px; right: 18px; left: 18px;
  font-family: var(--font-serif); font-style: italic;
  font-size: 14px; color: var(--ink-soft);
  line-height: 1.3;
  display: flex; justify-content: space-between; align-items: baseline; gap: 12px;
}
.hero__photo-caption-side { font-family: var(--font-sans); font-style: normal; font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: var(--ink-mute); }

.hero__photo-tape {
  position: absolute;
  width: 90px; height: 22px;
  background: rgba(27,159,212,.55);
  top: -10px; left: 50%; transform: translateX(-50%) rotate(-3deg);
  box-shadow: 0 1px 4px rgba(0,0,0,.1);
  z-index: 2;
  mask-image: linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
}

.hero__sun {
  position: absolute; top: -60px; right: -60px;
  width: 280px; height: 280px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(27,159,212,.32), rgba(27,159,212,0) 70%);
  z-index: 0; pointer-events: none;
  animation: sunBreath 8s ease-in-out infinite;
}
@keyframes sunBreath {
  0%, 100% { transform: scale(1); opacity: 1; }
  50% { transform: scale(1.08); opacity: .85; }
}

.ball {
  position: absolute; border-radius: 50%; pointer-events: none;
  box-shadow: var(--shadow-soft);
}
.ball--a { width: 28px; height: 28px; background: var(--accent-sunset); top: 4%; left: -18px; animation: ballA 6.5s ease-in-out infinite; }
.ball--b { width: 20px; height: 20px; background: var(--accent-olive); bottom: 8%; right: -12px; animation: ballB 7.5s ease-in-out infinite; }
@keyframes ballA {
  0%, 100% { transform: translate(0,0) rotate(0deg); }
  33% { transform: translate(6px,-14px) rotate(60deg); }
  66% { transform: translate(-4px,8px) rotate(-30deg); }
}
@keyframes ballB {
  0%, 100% { transform: translate(0,0); }
  50% { transform: translate(-8px, -16px); }
}

.hero__margin-note {
  position: absolute; bottom: 32px; left: 50%; transform: translateX(-50%);
  display: flex; flex-direction: column; align-items: center; gap: 8px;
  font-family: var(--font-serif); font-style: italic;
  font-size: 13px; color: var(--ink-soft);
  text-decoration: none;
}
.hero__margin-note:hover { color: var(--accent-sunset-deep); }
.hero__margin-note svg { width: 18px; height: 28px; animation: scrollPulse 2.2s ease infinite; }
@keyframes scrollPulse {
  0%, 100% { transform: translateY(0); opacity: 1; }
  50% { transform: translateY(8px); opacity: .4; }
}

/* ====== Section heads - variants ====== */
.eyebrow {
  display: inline-flex; align-items: center; gap: 12px;
  font-family: var(--font-sans); font-size: 15px; font-weight: 700;
  letter-spacing: .12em; text-transform: uppercase;
  color: var(--ink-soft);
}
.eyebrow::before {
  content: ""; width: 28px; height: 1.5px; background: currentColor;
}
.eyebrow--center { justify-content: center; }
.eyebrow--berry { color: var(--accent-berry); }
.eyebrow--olive { color: var(--accent-olive-deep); }
.eyebrow--sunset { color: var(--accent-sunset-deep); }

.section-title {
  font-size: clamp(40px, 5.6vw, 80px);
  font-weight: 700;
  letter-spacing: -.025em;
  line-height: 1.05;
  margin: 20px 0 0;
}
.section-title em {
  font-style: italic; font-family: var(--font-serif);
  color: var(--accent-sunset-deep); font-weight: 500;
}
.section-lead {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(22px, 2.4vw, 30px); line-height: 1.4;
  color: var(--ink-soft);
  margin: 22px 0 0;
  max-width: 720px;
}

.section-head--center { text-align: center; max-width: 760px; margin: 0 auto 56px; }
.section-head--center .section-lead { margin-inline: auto; }
.section-head--side {
  display: grid; grid-template-columns: 1fr 1.2fr; gap: 48px;
  align-items: end; margin-bottom: 64px;
  padding-bottom: 24px; border-bottom: 1px solid var(--line-strong);
}
.section-head--side .section-lead { margin-top: 0; }

/* ====== Objections - letters ====== */
.objections {
  padding: 120px 0 96px;
  background: var(--bg-paper);
  position: relative;
}
.objections__grid {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px;
  max-width: 1080px; margin: 0 auto;
}
.obj-card {
  position: relative;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 36px 36px 32px;
  box-shadow: var(--shadow-soft);
  transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s var(--ease);
}
.obj-card:nth-child(odd) { transform: rotate(-.4deg); }
.obj-card:nth-child(even) { transform: rotate(.3deg); }
.obj-card:nth-child(odd):hover { transform: rotate(0) translateY(-4px); }
.obj-card:nth-child(even):hover { transform: rotate(0) translateY(-4px); }
.obj-card:hover { box-shadow: var(--shadow-lift); border-color: var(--accent-sunset); }

.obj-card__tag {
  display: inline-block;
  font-family: var(--font-sans); font-size: 12px; font-weight: 700;
  letter-spacing: .16em; text-transform: uppercase;
  color: var(--ink-mute);
  margin-bottom: 14px;
}
.obj-card__quote {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 28px; line-height: 1.25; color: var(--ink-deep);
  margin: 0 0 22px;
  position: relative;
}
.obj-card__quote::before {
  content: "“"; position: absolute; right: -20px; top: -32px;
  font-family: var(--font-serif); font-weight: 700;
  font-size: 90px; line-height: 1; color: var(--accent-sunset);
  opacity: .25;
}
.obj-card__divider {
  width: 40px; height: 2px; background: var(--accent-sunset);
  margin-bottom: 18px;
}
.obj-card__answer {
  font-size: 20px; color: var(--ink); line-height: 1.6;
  margin: 0;
}
.obj-card__sign {
  display: inline-block;
  margin-top: 18px;
  font-family: var(--font-sans); font-style: italic;
  font-size: 14px; color: var(--ink-mute);
}
.obj-card:nth-child(2) .obj-card__divider { background: var(--accent-olive); }
.obj-card:nth-child(2) .obj-card__quote::before { color: var(--accent-olive); }
.obj-card:nth-child(3) .obj-card__divider { background: var(--accent-berry); }
.obj-card:nth-child(3) .obj-card__quote::before { color: var(--accent-berry); }
.obj-card:nth-child(4) .obj-card__divider { background: var(--ink); }
.obj-card:nth-child(4) .obj-card__quote::before { color: var(--ink); }

/* ====== Process - vertical zig-zag journey ====== */
.process {
  padding: 120px 0;
  background: var(--bg-paper-deep);
  position: relative;
  overflow: hidden;
}
.process::before {
  content: ""; position: absolute; inset: 0;
  background-image:
    radial-gradient(rgba(31,24,18,.04) 1px, transparent 1px);
  background-size: 28px 28px;
  pointer-events: none; opacity: .6;
}
.process__container { position: relative; }
.process__line {
  position: absolute;
  top: 0; bottom: 80px;
  right: 50%; width: 2px;
  background: repeating-linear-gradient(to bottom, var(--line-strong) 0, var(--line-strong) 6px, transparent 6px, transparent 12px);
  pointer-events: none;
}
.process__line-fill {
  position: absolute; top: 0; right: 0; width: 100%;
  background: var(--accent-sunset);
  height: 0;
  transition: height .15s linear;
}
.process__list { position: relative; max-width: 920px; margin: 0 auto; }
.step {
  position: relative;
  display: grid; grid-template-columns: 1fr 80px 1fr; gap: 0;
  align-items: start;
  margin-bottom: 64px;
  min-height: 140px;
}
.step:last-child { margin-bottom: 0; }
.step__marker {
  grid-column: 2;
  display: flex; flex-direction: column; align-items: center; justify-content: flex-start;
  position: relative;
  z-index: 2;
}
.step__dot {
  width: 22px; height: 22px; border-radius: 50%;
  background: var(--bg-paper-deep);
  border: 3px solid var(--ink);
  margin-top: 8px;
  transition: transform .3s var(--ease), background .3s var(--ease), border-color .3s var(--ease);
}
.step.is-active .step__dot { background: var(--accent-sunset); border-color: var(--accent-sunset-deep); transform: scale(1.25); }
.step__index {
  font-family: var(--font-sans); font-weight: 700;
  font-size: 13px; color: var(--ink-mute);
  margin-top: 10px; letter-spacing: .12em; text-transform: uppercase;
}
.step__card {
  background: var(--bg-paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 28px 30px;
  box-shadow: var(--shadow-soft);
  transition: transform .35s var(--ease), box-shadow .35s var(--ease);
  position: relative;
}
.step__card::before {
  content: ""; position: absolute; top: 28px;
  width: 18px; height: 18px;
  background: var(--bg-paper);
  border: 1px solid var(--line);
  transform: rotate(45deg);
  z-index: -1;
}
.step:nth-child(odd) .step__card { grid-column: 1; }
.step:nth-child(odd) .step__card::before { left: -10px; border-top-color: transparent; border-right-color: transparent; }
.step:nth-child(even) .step__card { grid-column: 3; }
.step:nth-child(even) .step__card::before { right: -10px; border-bottom-color: transparent; border-left-color: transparent; }
.step__card:hover { box-shadow: var(--shadow-lift); transform: translateY(-3px); }

.step__num {
  display: inline-flex; align-items: baseline; gap: 6px;
  font-family: var(--font-serif); font-weight: 700;
  margin-bottom: 12px;
}
.step__num-big {
  font-size: 64px; line-height: .9; color: var(--accent-sunset-deep);
  font-weight: 800;
  letter-spacing: -.02em;
}
.step:nth-child(2) .step__num-big { color: var(--accent-olive-deep); }
.step:nth-child(3) .step__num-big { color: var(--accent-berry); }
.step:nth-child(4) .step__num-big { color: var(--accent-sunset); }
.step:nth-child(5) .step__num-big { color: var(--ink-deep); }
.step__num-label {
  font-family: var(--font-sans); font-size: 13px; font-weight: 700;
  letter-spacing: .14em; text-transform: uppercase;
  color: var(--ink-mute);
}
.step__title { font-size: 32px; margin-bottom: 14px; line-height: 1.2; font-weight: 700; letter-spacing: -.015em; }
.step__body { font-size: 19px; color: var(--ink-soft); line-height: 1.6; margin: 0; }
.step__tag {
  display: inline-block; margin-top: 16px;
  padding: 6px 16px;
  background: var(--accent-olive); color: #fff;
  border-radius: 999px;
  font-size: 13px; font-weight: 700; letter-spacing: .04em;
}

.process__cta { text-align: center; margin-top: 72px; }
.process__cta-line {
  font-family: var(--font-serif);
  font-size: 22px; color: var(--ink-soft); margin-bottom: 20px;
}

/* ====== Formats - asymmetric showcase ====== */
.formats {
  padding: 120px 0;
  background: var(--bg-paper);
  position: relative;
}
.formats__grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 16px;
  max-width: 1100px; margin: 0 auto;
}
.fmt {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 28px 24px;
  position: relative;
  overflow: hidden;
  transition: transform .4s var(--ease), border-color .4s var(--ease), box-shadow .4s var(--ease);
  isolation: isolate;
}
.fmt::after {
  content: ""; position: absolute; inset: auto -30% -60% auto;
  width: 160px; height: 160px; border-radius: 50%;
  background: var(--accent-sunset);
  opacity: 0; transform: scale(0.4);
  transition: opacity .5s var(--ease), transform .5s var(--ease);
  z-index: -1;
}
.fmt:hover { border-color: var(--accent-sunset); transform: translateY(-5px); box-shadow: var(--shadow-card); }
.fmt:hover::after { opacity: .14; transform: scale(1); }
.fmt:hover .fmt__icon { color: var(--accent-sunset-deep); transform: rotate(-6deg) scale(1.1); }

.fmt__icon {
  display: inline-flex; align-items: center; justify-content: center;
  width: 48px; height: 48px;
  background: var(--bg-paper-deep);
  border-radius: 12px;
  color: var(--ink-deep);
  margin-bottom: 14px;
  transition: transform .4s var(--ease), color .4s var(--ease), background .4s var(--ease);
}
.fmt__icon svg { width: 24px; height: 24px; }
.fmt__name { display: block; font-family: var(--font-sans); font-weight: 700; font-size: 24px; margin-bottom: 10px; color: var(--ink-deep); line-height: 1.15; letter-spacing: -.01em; }
.fmt__desc { display: block; font-size: 17px; color: var(--ink-soft); line-height: 1.5; }

/* Asymmetric grid: feature first 2, then 5 smaller */
.fmt--feature { grid-column: span 6; padding: 36px 32px; }
.fmt--feature .fmt__name { font-size: 30px; }
.fmt--feature .fmt__desc { font-size: 18px; }
.fmt--feature .fmt__icon { width: 56px; height: 56px; background: var(--accent-cream); }
.fmt--feature .fmt__icon svg { width: 30px; height: 30px; }

.fmt--standard { grid-column: span 4; }
.fmt--small { grid-column: span 3; }

.fmt--accent-olive .fmt__icon { background: rgba(44,156,201,.16); color: var(--accent-olive-deep); }
.fmt--accent-olive:hover { border-color: var(--accent-olive); }
.fmt--accent-olive::after { background: var(--accent-olive); }
.fmt--accent-olive:hover .fmt__icon { color: var(--accent-olive-deep); }

.fmt--accent-berry .fmt__icon { background: rgba(106,69,176,.14); color: var(--accent-berry); }
.fmt--accent-berry:hover { border-color: var(--accent-berry); }
.fmt--accent-berry::after { background: var(--accent-berry); }
.fmt--accent-berry:hover .fmt__icon { color: var(--accent-berry); }

.formats__footer {
  margin-top: 40px;
  text-align: center;
  font-family: var(--font-serif);
  font-size: 20px; color: var(--ink-soft);
}

/* ====== About - editorial profile ====== */
.about {
  padding: 140px 0;
  background: var(--bg-paper-deeper);
  position: relative;
  overflow: hidden;
}
.about::before {
  content: "Profile";
  position: absolute; top: 60px; left: -40px;
  font-family: var(--font-serif); font-weight: 700;
  font-size: 220px; line-height: 1; color: rgba(31,24,18,.04);
  letter-spacing: -.04em; pointer-events: none;
}
.about__grid { display: grid; grid-template-columns: 0.8fr 1fr; gap: 80px; align-items: start; position: relative; }
.about__photo-wrap { position: sticky; top: 100px; }
.about__photo {
  position: relative;
  border-radius: 4px;
  background: #fff;
  padding: 14px 14px 60px;
  box-shadow: var(--shadow-lift);
  transform: rotate(2.2deg);
  max-width: 360px;
  margin-inline: auto;
}
.about__photo img { width: 100%; height: auto; display: block; border-radius: 2px; }
.about__photo-caption {
  position: absolute; bottom: 18px; left: 20px; right: 20px;
  display: flex; justify-content: space-between; align-items: baseline;
  font-family: var(--font-serif); font-style: italic;
  font-size: 13px; color: var(--ink-soft);
}
.about__photo-caption span:last-child { font-family: var(--font-sans); font-style: normal; font-size: 10px; letter-spacing: .14em; color: var(--ink-mute); text-transform: uppercase; }

.about__pull {
  margin: 40px auto 0; max-width: 380px;
  font-family: var(--font-serif); font-weight: 500;
  font-size: 28px; line-height: 1.25; color: var(--ink-deep);
  padding-inline-start: 24px;
  border-inline-start: 3px solid var(--accent-sunset);
  position: relative;
}
.about__pull::before {
  content: "“"; display: block; margin-bottom: 4px;
  color: var(--accent-sunset-deep); font-style: normal;
  font-family: var(--font-serif); font-weight: 700;
  font-size: 36px; line-height: .5;
}

.about__text { position: relative; }
.about__text .section-title { text-align: start; }
.about__text-intro {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 30px; line-height: 1.3; color: var(--ink-deep);
  margin: 30px 0 26px;
  padding-block: 22px;
  border-block: 1px solid var(--line-strong);
}
.about__text p { font-size: 21px; line-height: 1.7; color: var(--ink); margin-bottom: 20px; }
.about__text p:last-of-type { margin-bottom: 0; }
.about__highlight {
  color: var(--ink-deep); font-weight: 500;
  background: linear-gradient(180deg, transparent 60%, rgba(27,159,212,.22) 60%);
  padding: 0 2px;
}
.about__signature {
  margin-top: 40px;
  font-family: var(--font-serif);
  font-size: 22px; color: var(--ink-soft);
  display: inline-flex; align-items: center; gap: 14px;
}
.about__signature::before {
  content: ""; width: 36px; height: 1.5px; background: var(--ink-soft);
}

/* ====== Proof - workshop + audiences + economics ====== */
.proof {
  padding: 120px 0;
  background: var(--bg-paper);
  position: relative;
}
.proof__grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 32px;
  max-width: 1080px;
  margin: 0 auto;
  align-items: stretch;
}
.proof__col {
  position: relative;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 40px 36px;
  box-shadow: var(--shadow-soft);
  transition: transform .35s var(--ease), box-shadow .35s var(--ease);
}
.proof__col:hover { transform: translateY(-4px); box-shadow: var(--shadow-lift); }
.proof__col--audiences { border-top: 4px solid var(--accent-olive); }
.proof__col--money { border-top: 4px solid var(--accent-sunset); }

.proof__label {
  font-family: var(--font-sans);
  font-size: 13px; font-weight: 700;
  letter-spacing: .14em; text-transform: uppercase;
  color: var(--ink-mute);
  margin: 0 0 20px;
}

.proof__list { display: flex; flex-direction: column; gap: 0; }
.proof__list li {
  position: relative;
  padding: 18px 32px 18px 0;
  font-size: 21px; line-height: 1.4;
  color: var(--ink-deep);
  border-bottom: 1px dashed var(--line);
}
.proof__list li:last-child { border-bottom: 0; }
.proof__list li::before {
  content: ""; position: absolute; right: 4px; top: 21px;
  width: 10px; height: 10px;
  background: var(--accent-olive);
  border-radius: 50%;
}

.proof__price {
  display: flex; align-items: baseline; gap: 14px; flex-wrap: wrap;
  margin: 8px 0 20px;
  font-family: var(--font-serif);
}
.proof__price-num {
  font-size: clamp(64px, 8vw, 108px);
  font-weight: 800;
  line-height: .9;
  color: var(--ink-deep);
  letter-spacing: -.03em;
}
.proof__price-sep {
  font-family: var(--font-sans);
  font-size: 15px; font-weight: 600;
  color: var(--ink-mute);
  letter-spacing: .04em;
}
.proof__price-currency {
  font-size: clamp(38px, 4.4vw, 56px);
  font-weight: 800;
  color: var(--accent-sunset-deep);
  margin-inline-start: 4px;
}
.proof__price-caption {
  font-size: 18px; line-height: 1.55; color: var(--ink-soft);
  margin: 0;
}

@media (max-width: 1023px) {
  .proof { padding: 80px 0; }
  .proof__grid { grid-template-columns: 1fr; gap: 20px; }
}
@media (max-width: 640px) {
  .proof__col { padding: 32px 24px; }
}

/* ====== Match - torn pages / two sides ====== */
.match {
  padding: 120px 0;
  background: var(--bg-paper);
  position: relative;
}
.match__grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 0;
  max-width: 1040px; margin: 0 auto;
  position: relative;
  border: 1px solid var(--line-strong);
  border-radius: var(--radius-md);
  overflow: hidden;
  background: #fff;
}
.match__grid::before {
  content: ""; position: absolute; top: 0; bottom: 0; right: 50%;
  width: 1px;
  background-image: linear-gradient(to bottom, var(--line-strong) 50%, transparent 0);
  background-size: 1px 8px;
  background-repeat: repeat-y;
  pointer-events: none;
}
.match__col {
  padding: 44px 40px;
  position: relative;
}
.match__col-mark {
  position: absolute; top: 24px;
  font-family: var(--font-serif); font-weight: 700;
  font-size: 28px; line-height: 1;
}
.match__col--yes .match__col-mark { right: 32px; color: var(--accent-olive); }
.match__col--no .match__col-mark { left: 32px; color: var(--accent-berry); }
.match__col--yes { background: linear-gradient(180deg, rgba(44,156,201,.05), transparent 40%); }
.match__col--no { background: linear-gradient(180deg, rgba(106,69,176,.05), transparent 40%); }

.match__title {
  font-size: 30px; margin: 28px 0 24px;
  display: flex; align-items: center; gap: 12px;
  font-weight: 700;
  letter-spacing: -.015em;
}
.match__title::before {
  content: ""; flex: 0 0 24px; height: 2px;
  background: currentColor;
}
.match__col--yes .match__title { color: var(--accent-olive-deep); }
.match__col--no .match__title { color: var(--accent-berry); }

.match__list li {
  position: relative; padding: 16px 38px 16px 0;
  font-size: 20px; line-height: 1.45; color: var(--ink);
  border-bottom: 1px dashed var(--line);
}
.match__list li:last-child { border-bottom: 0; }
.match__list li::before {
  content: ""; position: absolute; right: 4px; top: 18px;
  width: 18px; height: 18px;
}
.match__col--yes .match__list li::before {
  background: var(--accent-olive); border-radius: 50%;
}
.match__col--yes .match__list li::after {
  content: ""; position: absolute; right: 8px; top: 22px;
  width: 9px; height: 5px;
  border-inline-start: 2px solid #fff; border-bottom: 2px solid #fff;
  transform: rotate(-45deg);
}
.match__col--no .match__list li::before {
  background: var(--accent-berry); border-radius: 3px;
}
.match__col--no .match__list li::after {
  content: ""; position: absolute; right: 8.5px; top: 23.5px;
  width: 9px; height: 2px;
  background: #fff;
  transform: rotate(0deg);
}

.match__note {
  margin-top: 26px; font-size: 17px; color: var(--ink-soft);
  padding: 18px 22px; border-radius: var(--radius-sm);
  background: var(--bg-paper-deep);
  border-inline-start: 3px solid var(--accent-berry);
  line-height: 1.55;
}

/* ====== Topics - marquee ribbon ====== */
.topics {
  padding: 80px 0;
  background: var(--bg-ink); color: var(--bg-paper);
  overflow: hidden;
  position: relative;
}
.topics::before, .topics::after {
  content: ""; position: absolute; top: 0; bottom: 0; width: 120px;
  z-index: 2; pointer-events: none;
}
.topics::before { right: 0; background: linear-gradient(270deg, var(--bg-ink), transparent); }
.topics::after { left: 0; background: linear-gradient(90deg, var(--bg-ink), transparent); }

.topics__lead {
  text-align: center;
  font-family: var(--font-serif);
  font-size: 22px; color: rgba(252, 253, 254,.75);
  margin-bottom: 40px;
  max-width: 680px; margin-inline: auto;
}
.topics__lead strong { font-style: normal; color: var(--accent-sunset); font-weight: 500; }

.topics__marquee {
  position: relative;
  overflow: hidden;
}
.topics__strip {
  display: flex;
  width: max-content;
  animation: marquee 55s linear infinite;
}
.topics__track {
  display: inline-flex; gap: 14px; flex-shrink: 0;
  padding-inline-end: 14px;
}
.topics__marquee:hover .topics__strip { animation-play-state: paused; }

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(50%); }
}

.chip {
  display: inline-flex; align-items: center;
  background: transparent; color: var(--bg-paper);
  border: 1px solid rgba(252, 253, 254,.25);
  border-radius: 999px;
  padding: 12px 26px;
  font-size: 17px; font-weight: 500;
  white-space: nowrap;
  transition: background .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease), transform .3s var(--ease);
}
.chip:nth-child(3n) { color: var(--accent-cream); }
.chip:nth-child(4n) { color: var(--accent-sunset); border-color: rgba(27,159,212,.4); }
.chip:hover { background: var(--accent-sunset); color: var(--ink-deep); border-color: var(--accent-sunset); transform: scale(1.05); }

/* ====== Benefits - three artifacts ====== */
.benefits {
  padding: 120px 0;
  background: var(--bg-paper);
  position: relative;
}
.benefits__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  max-width: 1100px; margin: 0 auto;
}
.ben-card {
  position: relative;
  background: #fff;
  border-radius: var(--radius-md);
  padding: 44px 32px 36px;
  border: 1px solid var(--line);
  transition: transform .4s var(--ease), box-shadow .4s var(--ease);
}
.ben-card:nth-child(1) { transform: rotate(-1deg) translateY(8px); }
.ben-card:nth-child(2) { transform: translateY(-8px); }
.ben-card:nth-child(3) { transform: rotate(1deg) translateY(8px); }
.ben-card:hover {
  transform: translateY(-10px) rotate(0);
  box-shadow: var(--shadow-deep);
  z-index: 2;
}
.ben-card__icon-wrap {
  width: 56px; height: 56px;
  display: flex; align-items: center; justify-content: center;
  border-radius: 14px;
  margin-bottom: 22px;
}
.ben-card:nth-child(1) .ben-card__icon-wrap { background: rgba(27,159,212,.14); color: var(--accent-sunset-deep); }
.ben-card:nth-child(2) .ben-card__icon-wrap { background: rgba(44,156,201,.18); color: var(--accent-olive-deep); }
.ben-card:nth-child(3) .ben-card__icon-wrap { background: rgba(106,69,176,.14); color: var(--accent-berry); }
.ben-card__icon-wrap svg { width: 28px; height: 28px; }

.ben-card__kicker {
  display: block;
  font-family: var(--font-sans); font-size: 12px; font-weight: 700;
  letter-spacing: .14em; text-transform: uppercase;
  color: var(--ink-mute);
  margin-bottom: 10px;
}
.ben-card__title { font-size: 30px; margin-bottom: 16px; line-height: 1.15; font-weight: 700; letter-spacing: -.015em; }
.ben-card p { font-size: 19px; color: var(--ink-soft); line-height: 1.6; margin: 0; }
.ben-card__corner {
  position: absolute; top: 18px; left: 20px;
  font-family: var(--font-serif);
  font-size: 14px; color: var(--ink-mute); letter-spacing: .04em;
}

/* ====== CTA / Form ====== */
.cta {
  padding: 140px 0 120px;
  background:
    radial-gradient(900px 600px at 90% 0%, rgba(27,159,212,.16), transparent 60%),
    radial-gradient(700px 600px at 0% 100%, rgba(106,69,176,.10), transparent 60%),
    var(--bg-paper-deeper);
  position: relative;
}
.cta::before {
  content: ""; position: absolute; inset: 0;
  background-image:
    radial-gradient(rgba(31,24,18,.05) 1px, transparent 1px);
  background-size: 32px 32px;
  pointer-events: none; opacity: .4;
}
.cta__grid {
  display: grid; grid-template-columns: 0.95fr 1.05fr; gap: 64px;
  align-items: start; max-width: 1100px; margin: 0 auto;
  position: relative;
}
.cta__text { padding-top: 8px; }
.cta__text .section-title { text-align: start; }
.cta__text > p:first-of-type {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 26px; line-height: 1.4; color: var(--ink-deep);
  margin: 28px 0 30px;
  padding-block: 22px;
  border-block: 1px dashed var(--line-strong);
}
.cta__bullets { margin: 0 0 30px; }
.cta__bullets li {
  position: relative; padding-inline-start: 32px;
  margin-bottom: 18px; color: var(--ink); font-size: 20px;
  line-height: 1.45;
}
.cta__bullets li::before {
  content: ""; position: absolute; right: 0; top: 7px;
  width: 18px; height: 18px;
  background: var(--accent-olive); border-radius: 50%;
}
.cta__bullets li::after {
  content: ""; position: absolute; right: 5px; top: 11px;
  width: 8px; height: 4px;
  border-inline-start: 2px solid #fff; border-bottom: 2px solid #fff;
  transform: rotate(-45deg);
}
.cta__notice { font-size: 15px; color: var(--ink-soft); line-height: 1.6; margin-top: 24px; }

.lead-form {
  position: relative;
  background: #fff;
  border-radius: var(--radius-lg);
  padding: 44px 40px;
  box-shadow: var(--shadow-deep);
  isolation: isolate;
}
.lead-form::before {
  content: ""; position: absolute; top: 22px; left: 22px; right: 22px;
  height: 6px;
  background:
    linear-gradient(90deg, var(--accent-sunset) 0 33%, var(--accent-olive) 33% 66%, var(--accent-berry) 66% 100%);
  border-radius: 999px;
  opacity: .9;
}
.lead-form__title {
  font-size: 38px; margin: 20px 0 6px;
  font-family: var(--font-serif);
  font-weight: 700;
  letter-spacing: -.015em;
}
.lead-form__subtitle {
  font-size: 17px; color: var(--ink-soft);
  margin: 0 0 28px; line-height: 1.5;
}
.field { margin-bottom: 22px; position: relative; }
.field label {
  display: block; font-size: 16px; font-weight: 600;
  margin-bottom: 10px; color: var(--ink-soft);
  letter-spacing: .01em;
}
.field input {
  display: block; width: 100%;
  background: var(--bg-paper);
  border: 1.5px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 16px 18px; font-size: 18px;
  transition: border-color .25s var(--ease), background .25s var(--ease), box-shadow .25s var(--ease), transform .25s var(--ease);
  min-height: 56px;
}
.field input:hover { border-color: var(--ink-mute); }
.field input:focus { outline: none; border-color: var(--accent-sunset); background: #fff; box-shadow: 0 0 0 4px rgba(27,159,212,.14); transform: translateY(-1px); }
.field input[aria-invalid="true"] { border-color: var(--error); background: #FFF6F4; }
.field__err { color: var(--error); font-size: 14px; margin: 6px 0 0; line-height: 1.4; min-height: 0; }
.field__err:empty { display: none; }
.hp-field {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  clip-path: inset(50%);
  border: 0; white-space: nowrap;
  pointer-events: none;
}
.lead-form__submit { margin-top: 8px; position: relative; }
.lead-form__submit-spinner {
  display: none;
  width: 18px; height: 18px;
  border: 2px solid currentColor; border-top-color: transparent;
  border-radius: 50%;
  animation: spin .9s linear infinite;
}
@keyframes spin { to { transform: rotate(360deg); } }
.lead-form[data-state="submitting"] .lead-form__submit-spinner { display: inline-block; }
.lead-form[data-state="submitting"] .lead-form__submit-text { opacity: .5; }
.lead-form[data-state="submitting"] .lead-form__submit { pointer-events: none; }
.lead-form__notice {
  font-size: 13px; color: var(--ink-soft); line-height: 1.55; margin-top: 16px;
}
.lead-form__alert {
  margin-top: 16px; padding: 12px 16px; border-radius: var(--radius-sm);
  background: #FFF1EE; border: 1px solid var(--error); color: var(--error);
  font-size: 14px;
}

.lead-form__noscript-notice {
  background: #FFF6E5; border: 1px solid #E8B86C;
  padding: 14px 18px; border-radius: var(--radius-sm);
  margin-bottom: 16px; font-size: 14px; color: var(--ink);
}
.lead-form__noscript-notice p { margin: 0; }

.lead-form__success {
  background: #fff; border-radius: var(--radius-lg);
  padding: 56px 40px; box-shadow: var(--shadow-deep);
  text-align: center;
  border-top: 4px solid var(--accent-olive);
}
.lead-form__success .success-check { width: 72px; height: 72px; color: var(--accent-olive); margin: 0 auto 24px; }
.lead-form__success h3 { font-size: 40px; margin: 0 0 16px; font-weight: 700; letter-spacing: -.015em; }
.lead-form__success p { font-size: 20px; color: var(--ink); margin-bottom: 10px; }
.lead-form__success-soft { font-size: 17px; color: var(--ink-soft); margin-top: 14px; }
.lead-form__success .success-check path {
  stroke-dasharray: 60; stroke-dashoffset: 60;
  animation: draw-check .7s ease forwards .2s;
}
@keyframes draw-check { to { stroke-dashoffset: 0; } }

/* ====== Footer ====== */
.site-footer {
  background: var(--bg-ink); color: var(--bg-paper); padding: 64px 0 28px;
  position: relative;
}
.site-footer__top {
  display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px;
  padding-bottom: 44px; border-bottom: 1px solid rgba(252, 253, 254,.12);
}
.site-footer__name { font-family: var(--font-serif); font-size: 32px; font-weight: 700; margin: 0 0 10px; letter-spacing: -.015em; }
.site-footer__role { font-size: 17px; color: rgba(252, 253, 254,.7); margin: 0 0 16px; }
.site-footer__bio { font-size: 17px; color: rgba(252, 253, 254,.6); line-height: 1.6; max-width: 400px; }
.site-footer__col-title {
  font-family: var(--font-sans); font-size: 14px; font-weight: 700;
  letter-spacing: .12em; text-transform: uppercase;
  color: rgba(252, 253, 254,.55);
  margin: 0 0 14px;
}
.site-footer p { margin: 0 0 10px; font-size: 17px; }
.site-footer a { color: var(--bg-paper); text-decoration: none; border-bottom: 1px solid transparent; transition: border-color .2s ease, color .2s ease; }
.site-footer a:hover { border-bottom-color: var(--accent-sunset); color: var(--accent-sunset); }
.site-footer__bottom { padding-top: 24px; display: flex; justify-content: space-between; align-items: center; }
.site-footer__bottom p { font-size: 14px; color: rgba(252, 253, 254,.55); margin: 0; }
.site-footer__signature { font-family: var(--font-serif); font-size: 16px; color: rgba(252, 253, 254,.65); }
@media (max-width: 720px) {
  .site-footer__bottom { flex-direction: column; gap: 8px; }
}

/* ====== Cookie banner ====== */
.cookie-banner {
  position: fixed; bottom: 16px; left: 16px; right: 16px;
  z-index: 200; max-width: 720px; margin-inline: auto;
}
.cookie-banner__inner {
  background: var(--bg-ink); color: var(--bg-paper);
  border-radius: var(--radius-md);
  padding: 18px 20px;
  display: flex; align-items: center; gap: 16px;
  box-shadow: var(--shadow-deep);
  border: 1px solid rgba(252, 253, 254,.12);
}
.cookie-banner__text { margin: 0; font-size: 14px; line-height: 1.55; flex: 1; }
.cookie-banner__text a { color: var(--accent-sunset); }
.cookie-banner__actions { flex-shrink: 0; }
@media (max-width: 640px) {
  .cookie-banner { bottom: 8px; left: 8px; right: 8px; }
  .cookie-banner__inner { flex-direction: column; align-items: stretch; padding: 16px; }
  .cookie-banner__text { font-size: 13px; }
}

/* ====== Accessibility FAB + Panel ====== */
.a11y-fab {
  position: fixed; bottom: 20px; right: 20px;
  width: 52px; height: 52px;
  background: var(--ink); color: var(--bg-paper);
  border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  box-shadow: var(--shadow-lift);
  z-index: 250;
  transition: transform .2s var(--ease), background .2s var(--ease);
}
.a11y-fab:hover { transform: scale(1.06); background: var(--accent-sunset-deep); }
.a11y-fab svg { width: 26px; height: 26px; }

.a11y-panel {
  position: fixed; bottom: 84px; right: 20px;
  width: 320px; max-width: calc(100vw - 40px);
  max-height: calc(100vh - 120px); overflow-y: auto;
  background: #fff; color: var(--ink);
  border-radius: var(--radius-md);
  box-shadow: var(--shadow-deep);
  z-index: 260;
  padding: 0;
  border: 1px solid var(--line);
}
.a11y-panel[hidden] { display: none; }
.a11y-panel__head {
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px 20px;
  background: var(--ink); color: var(--bg-paper);
  border-radius: var(--radius-md) var(--radius-md) 0 0;
}
.a11y-panel__head h2 { font-size: 18px; margin: 0; color: var(--bg-paper); }
.a11y-panel__close {
  width: 32px; height: 32px; border-radius: 50%;
  font-size: 22px; line-height: 1; display: inline-flex;
  align-items: center; justify-content: center;
  color: var(--bg-paper);
}
.a11y-panel__close:hover { background: rgba(255,255,255,.12); }
.a11y-panel__body { padding: 16px 20px 20px; }
.a11y-group { margin-bottom: 16px; }
.a11y-group__title { font-size: 13px; font-weight: 700; color: var(--ink-soft); margin: 0 0 8px; letter-spacing: .02em; }
.a11y-row { display: flex; gap: 8px; }
.a11y-group button {
  display: block; width: 100%; margin-bottom: 6px;
  text-align: start; padding: 10px 14px;
  border: 1px solid var(--line); border-radius: var(--radius-sm);
  background: var(--bg-paper); color: var(--ink); font-size: 14px;
  transition: background .2s var(--ease), border-color .2s var(--ease);
}
.a11y-row button { margin-bottom: 0; flex: 1; text-align: center; }
.a11y-group button:hover { background: var(--bg-paper-deep); border-color: var(--ink-mute); }
.a11y-group button[aria-pressed="true"] {
  background: var(--accent-sunset); color: var(--ink); border-color: var(--accent-sunset);
  font-weight: 700;
}
.a11y-reset { background: var(--ink) !important; color: var(--bg-paper) !important; border-color: var(--ink) !important; }
.a11y-reset:hover { background: var(--accent-berry) !important; border-color: var(--accent-berry) !important; }
.a11y-group--info { text-align: center; border-top: 1px solid var(--line); padding-top: 14px; margin-bottom: 0; }
.a11y-group--info a { font-size: 13px; }

/* ====== Accessibility states (body classes) ====== */
body.a11y-contrast {
  --bg-paper: #FFFFFF;
  --bg-paper-deep: #FFFFFF;
  --bg-paper-deeper: #F0F0F0;
  --bg-ink: #000000;
  --ink: #000000;
  --ink-deep: #000000;
  --ink-soft: #000000;
  --ink-mute: #333333;
  --line: #000000;
  --line-strong: #000000;
  --accent-sunset: #0B6A93;
  --accent-sunset-deep: #074E6E;
  --accent-olive: #0E5870;
  --accent-olive-deep: #0A4255;
  --accent-berry: #3F2475;
  --accent-cream: #F0F0F0;
}
body.a11y-contrast .obj-card,
body.a11y-contrast .step__card,
body.a11y-contrast .fmt,
body.a11y-contrast .match__col,
body.a11y-contrast .ben-card,
body.a11y-contrast .lead-form,
body.a11y-contrast .lead-form__success,
body.a11y-contrast .a11y-panel { background: #fff; border-color: #000; }
body.a11y-contrast a { text-decoration: underline; }

body.a11y-grayscale { filter: grayscale(100%); }
body.a11y-invert { filter: invert(100%) hue-rotate(180deg); }
body.a11y-grayscale.a11y-invert { filter: grayscale(100%) invert(100%) hue-rotate(180deg); }
body.a11y-grayscale img, body.a11y-invert img,
body.a11y-grayscale picture, body.a11y-invert picture { filter: none; }

body.a11y-highlight-links a:not(.btn):not(.site-logo):not(.site-nav__cta) {
  background: yellow; color: #000 !important; padding: 2px 4px; border-radius: 3px;
  text-decoration: underline !important;
}
body.a11y-readable-font, body.a11y-readable-font * {
  font-family: Arial, "Arial Hebrew", "Heebo", sans-serif !important;
}
body.a11y-big-cursor, body.a11y-big-cursor * {
  cursor: url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="40" height="40" viewBox="0 0 40 40"><path d="M2 2 L2 32 L11 24 L17 36 L22 34 L16 22 L28 22 Z" fill="black" stroke="white" stroke-width="2"/></svg>') 0 0, auto !important;
}
body.a11y-stop-animations *,
body.a11y-stop-animations *::before,
body.a11y-stop-animations *::after {
  animation: none !important;
  transition: none !important;
  scroll-behavior: auto !important;
}

/* Text scaling */
html[data-text-scale="1"] { font-size: 100%; }
html[data-text-scale="2"] { font-size: 110%; }
html[data-text-scale="3"] { font-size: 120%; }
html[data-text-scale="4"] { font-size: 135%; }
html[data-text-scale="5"] { font-size: 150%; }
html[data-text-scale="-1"] { font-size: 92%; }
html[data-text-scale="-2"] { font-size: 85%; }

/* ====== Scroll reveal - varied per pattern ====== */
.anim-ready [data-animate]:not(.is-visible) {
  opacity: 0;
}
[data-animate] {
  transition: opacity .6s var(--ease), transform .6s var(--ease);
}

/* default: fade up */
.anim-ready [data-animate="fade-up"]:not(.is-visible) { transform: translateY(20px); }
[data-animate="fade-up"] { transition: opacity .6s var(--ease), transform .6s var(--ease); }

/* fade in from right (good for cards on left side in RTL = enters from screen-right) */
.anim-ready [data-animate="slide-right"]:not(.is-visible) { transform: translateX(-30px); }
[data-animate="slide-right"] { transition: opacity .7s var(--ease), transform .7s var(--ease); }

.anim-ready [data-animate="slide-left"]:not(.is-visible) { transform: translateX(30px); }
[data-animate="slide-left"] { transition: opacity .7s var(--ease), transform .7s var(--ease); }

.anim-ready [data-animate="rise"]:not(.is-visible) { transform: translateY(40px) scale(.96); }
[data-animate="rise"] { transition: opacity .8s var(--ease), transform .8s var(--ease); }

.anim-ready [data-animate="tilt"]:not(.is-visible) { transform: rotate(-3deg) translateY(20px); }
[data-animate="tilt"] { transition: opacity .7s var(--ease), transform .9s var(--ease-out-back); }

.anim-ready [data-animate="scale"]:not(.is-visible) { transform: scale(.92); }
[data-animate="scale"] { transition: opacity .7s var(--ease), transform .7s var(--ease-out-back); }

/* legacy compat */
.anim-ready [data-animate=""]:not(.is-visible),
.anim-ready [data-animate]:not([data-animate="fade-up"]):not([data-animate="slide-right"]):not([data-animate="slide-left"]):not([data-animate="rise"]):not([data-animate="tilt"]):not([data-animate="scale"]):not(.is-visible) {
  transform: translateY(20px);
}

[data-stagger] > * {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity .55s var(--ease), transform .55s var(--ease);
}
[data-stagger].is-visible > * { opacity: 1; transform: translateY(0); }
[data-stagger].is-visible > *:nth-child(1) { transition-delay: .05s; }
[data-stagger].is-visible > *:nth-child(2) { transition-delay: .15s; }
[data-stagger].is-visible > *:nth-child(3) { transition-delay: .25s; }
[data-stagger].is-visible > *:nth-child(4) { transition-delay: .35s; }
[data-stagger].is-visible > *:nth-child(5) { transition-delay: .45s; }
[data-stagger].is-visible > *:nth-child(6) { transition-delay: .55s; }
[data-stagger].is-visible > *:nth-child(7) { transition-delay: .65s; }

@media (prefers-reduced-motion: reduce) {
  .anim-ready [data-animate] { opacity: 1 !important; transform: none !important; }
  [data-animate] { transition: none; }
  [data-stagger] > * { opacity: 1 !important; transform: none !important; transition: none; }
  .hero__title-word { animation: none !important; opacity: 1 !important; transform: none !important; }
  .hero__title-underline { opacity: 1; transform: none; }
}

/* ====== Sticky mobile CTA bar ====== */
.mobile-cta-bar {
  position: fixed; bottom: 0; left: 0; right: 0;
  background: rgba(252, 253, 254,.96);
  backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px);
  border-top: 1px solid var(--line);
  padding: 12px 16px;
  z-index: 90;
  transform: translateY(100%);
  transition: transform .35s var(--ease);
  display: none;
}
.mobile-cta-bar.is-visible { transform: translateY(0); }
.mobile-cta-bar .btn { width: 100%; }

/* ====== Responsive: Tablet ====== */
@media (max-width: 1023px) {
  .hero { padding: 40px 0 80px; }
  .hero__grid { grid-template-columns: 1fr; gap: 48px; }
  .hero__visual { margin-inline: auto; max-width: 380px; }
  .hero__text { max-width: 100%; }
  .hero__margin-note { display: none; }
  .hero__masthead { font-size: 11px; }
  .objections { padding: 80px 0; }
  .objections__grid { gap: 18px; }
  .process { padding: 80px 0; }
  .process__line { display: none; }
  .step { grid-template-columns: 32px 1fr; gap: 16px; }
  .step__marker { grid-column: 1; }
  .step:nth-child(odd) .step__card,
  .step:nth-child(even) .step__card { grid-column: 2; }
  .step:nth-child(odd) .step__card::before,
  .step:nth-child(even) .step__card::before { display: none; }
  .formats { padding: 80px 0; }
  .formats__grid { grid-template-columns: repeat(6, 1fr); }
  .fmt--feature { grid-column: span 6; }
  .fmt--standard { grid-column: span 3; }
  .fmt--small { grid-column: span 2; }
  .about { padding: 80px 0; }
  .about__grid { grid-template-columns: 1fr; gap: 40px; }
  .about__photo-wrap { position: static; }
  .about__text .section-title { text-align: center; }
  .match { padding: 80px 0; }
  .benefits { padding: 80px 0; }
  .benefits__grid { grid-template-columns: 1fr; gap: 24px; max-width: 560px; margin: 0 auto; }
  .ben-card { transform: none !important; }
  .ben-card:nth-child(1), .ben-card:nth-child(2), .ben-card:nth-child(3) { transform: none; }
  .cta { padding: 80px 0; }
  .cta__grid { grid-template-columns: 1fr; gap: 40px; }
  .cta__text .section-title { text-align: center; }
  .section-head--side { grid-template-columns: 1fr; gap: 16px; margin-bottom: 48px; }
  .section-head--center { margin-bottom: 40px; }
}

/* ====== Responsive: Mobile ====== */
@media (max-width: 640px) {
  body { font-size: 18px; }
  .objections__grid, .match__grid { grid-template-columns: 1fr; }
  .match__grid::before { display: none; }
  .match__col { padding: 32px 24px; }
  .formats__grid { grid-template-columns: 1fr 1fr; gap: 12px; }
  .fmt--feature, .fmt--standard, .fmt--small { grid-column: span 1; }
  .fmt--feature:first-child { grid-column: span 2; }
  .site-footer__top { grid-template-columns: 1fr; gap: 28px; text-align: start; }
  .hero { padding: 24px 0 56px; }
  .hero__cta-row .btn { width: 100%; }
  .hero__cta-note { width: 100%; text-align: center; justify-content: center; }
  .hero__sub { font-size: 22px; }
  .hero__para { font-size: 17px; }
  .obj-card { padding: 28px 24px; }
  .obj-card__quote { font-size: 22px; }
  .obj-card__quote::before { font-size: 80px; right: -10px; top: -22px; }
  .step__card { padding: 26px 22px; }
  .step__title { font-size: 23px; }
  .step__num-big { font-size: 42px; }
  .lead-form { padding: 32px 22px; }
  .lead-form__title { font-size: 28px; }
  .lead-form__success { padding: 40px 24px; }
  .mobile-cta-bar { display: block; }
  body.has-mobile-cta { padding-bottom: 76px; }
  .cookie-banner { bottom: 80px; }
  body.has-mobile-cta .cookie-banner { bottom: 88px; }
  .a11y-fab { bottom: 80px; }
  body.has-mobile-cta .a11y-fab { bottom: 88px; }
  .a11y-panel { bottom: 140px; }
  body.has-mobile-cta .a11y-panel { bottom: 148px; }
}

/* ====== Privacy / Accessibility statement / 404 pages ====== */
.page-doc {
  padding: 80px 0;
  background: var(--bg-paper);
}
.page-doc h1 {
  font-size: clamp(32px, 5vw, 48px);
  margin-bottom: 24px;
  letter-spacing: -.015em;
}
.page-doc h2 {
  font-size: clamp(22px, 3vw, 28px);
  margin: 40px 0 16px;
}
.page-doc p, .page-doc li { font-size: 17px; line-height: 1.75; color: var(--ink); }
.page-doc ul { margin-bottom: 20px; }
.page-doc li { position: relative; padding-inline-start: 22px; margin-bottom: 8px; }
.page-doc li::before {
  content: ""; position: absolute; right: 0; top: 14px;
  width: 8px; height: 8px; border-radius: 50%;
  background: var(--accent-sunset);
}
.page-doc__meta {
  background: var(--bg-paper-deep); padding: 14px 18px; border-radius: var(--radius-sm);
  font-size: 14px; color: var(--ink-soft); margin: 20px 0 32px;
}
.page-doc__back {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 15px; font-weight: 500; color: var(--ink-soft);
  text-decoration: none; margin-bottom: 32px;
}
.page-doc__back:hover { color: var(--accent-sunset-deep); }

.err-404 {
  min-height: 70vh;
  display: grid; place-items: center; text-align: center;
  padding: 64px 0;
}
.err-404 h1 { font-size: clamp(64px, 12vw, 120px); margin-bottom: 12px; color: var(--accent-sunset); }
.err-404 h2 { font-size: clamp(22px, 3vw, 32px); margin-bottom: 16px; }
.err-404 p { font-size: 17px; color: var(--ink-soft); max-width: 480px; margin-inline: auto; margin-bottom: 32px; }